Momma's Meals
Brand Creative, Copy Direction
Client Overview
Momma’s Meals is a non-profit organization determined to bring delicious meals with fresh ingredients to families with a side of culinary and life-skills training.
Objective
In order to help bring the vision of Momma’s Meals to life there was a need to build an approachable and friendly brand that matched the values and spirit of the organization concept.
Responsibilities
Concept and execution of overarching visual brand identity including logo mark, typography, color palette, visual system and templated communications collateral.
Logo
The organic form of the Momma’s Meals mark and vibrant earthy green reinforce quality and freshness while the pan form expresses home cooking and education.
Presentation
The organic form of the Momma’s Meals mark and vibrant earthy green reinforce quality and freshness while the subtle pan form expresses home cooking and education.
Graphics
A light weight visual system was created to allow for the rapid production of branded visuals. The system combines organic forms and sharp photography paired with accent patterns to help reinforce the brands playful, people focused messaging.
