Dateable
Brand Creative, UI/UX
Client Overview
Dateable is a dating app designed to recognize the pain points men and women experience using dating apps and create tailored experiences to alleviate those pain points.
Objective
To create a fun and engaging dating app with unique and identifiable branding.
Responsibilities
Concept and execution of overarching visual brand identity including logo mark, typography, color palette. Application experience and visual design.
Logo
The Dateable logo is meant to express the playful nature of the dating app and its goals of bringing people together to make meaningful connections.
App Design
The Dateable App experience combined popular aspects of social media and dating apps with unique matching features. The app was designed to allow users access to matches, profiles, messages and user settings quickly and easily with natural interactions and predictable behavior.
Process
To ensure clear communication and handoff with development user flows were mapped, experiences were prototyped and designs were redlined.
